Strategic property marketing, shaped by experience.
Drawing on over 30 years of industry experience, Judi Carr works with developers to shape how projects are positioned, communicated and brought to market.
Judi Carr is an established property marketing leader who has worked alongside some of Australia’s most respected developers.
Her work sits at the intersection of strategy, marketing and community insight, helping teams make better decisions by understanding the people they are designing for.
Expertise
Whether advising on projects, building communities or developing industry leaders, Judi's work is guided by these areas of focus.
Featured work and current Projects
Judi works across a range of property projects, platforms and partnerships, helping shape strategy, marketing and community outcomes.
PropSquad
Reimagining how property is marketed through community and advocacy
First launched at Woodlea through the Reward Loop program, Propsquad is an affiliate marketing platform co-founded by Judi Carr and Monika Pilekic that connects developers with their communities through trusted and trackable advocacy.
Property Republic
Strategic property marketing, grounded in experience
Founded by Judi Carr, Property Republic works with a network of collaborators across strategy, brand and delivery to shape how projects are positioned and brought to market, always grounded in a customer-first approach.
Good Neighbours Movement
Shaping stronger communities through insight, intention and collaboration
An independent advisory initiative co-founded by Judi Carr and Kate Stewart, drawing on experience in community engagement, placemaking and property strategy to create more connected and sustainable communities.
Ideas
Community Engagement
Rethinking community engagement
Insights from leading a regional engagement process, highlighting why honest, sometimes sceptical community feedback is critical to better development outcomes.
Understanding customers beyond the data
Three practical ways to better understand purchasers, from engaging local communities early to testing ideas in the real world and focusing on authentic, everyday connection.
Delivering a more personalised sales experience
Why tailored conversations, preparation and adaptability are critical in today’s property market and how sales teams can better connect with each individual buyer.
The power of mentorship in property
Reflections on supporting the next generation of industry leaders and why mentorship, confidence and strong networks are essential to building lasting careers.
Podcast
The future of land development is people-powered
Judi reflects on over 30 years in property marketing on the Land Pioneers Podcast, exploring customer-led strategy, community investment and the evolving role of residents.
Leadership and mentoring
Judi actively contributes to the property industry through mentoring and facilitation to support both individuals and organisations.
Mentoring
UDIA Victoria Mentoring Program
Judi has been a mentor in the UDIA Victoria Mentoring Program for over eight years, supporting emerging property professionals to build confidence, strengthen commercial thinking and navigate their careers.
Facilitation
Women in Property 500 Workshop
Judi facilitates industry workshops focused on leadership and career progression, including sessions with Development Victoria. Her workshops provide practical frameworks to help professionals build visibility, influence and strategic direction.
Trusted by leading property developers and partners
Collaborators
